Worker spending power boost set to revitalise coastal economies, says Minister on visit to Llandudno
Worker spending power boost set to revitalise coastal economies, says Minister on visit to Llandudno
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Coastal towns such as Llandudno are expected to see a boost in living standards and financial security for workers as part of the UK government’s employment reforms, Employment Rights Minister Justin Madders said during a visit to North Wales.
The Minister met with workers and business owners across Llandudno’s tourism sector, which is a cornerstone of the local economy, supporting thousands of jobs and contributing billions in revenue. He underlined how the government’s Make Work Pay agenda could benefit both employees and businesses, with reforms designed to give around 15 million workers across the UK greater certainty in their income and the confidence to spend more in local communities.
The proposals are central to the UK government’s forthcoming Employment Rights Bill, which aims to strengthen protections for workers in sectors such as hospitality and tourism—key employers in seaside towns. The legislation will include measures to end exploitative zero-hours contracts by offering guaranteed hours based on previous work patterns, new rights to reasonable notice of shifts, and proportionate payment for shifts cancelled or curtailed at short notice.
Speaking in Llandudno, Employment Rights Minister Justin Madders said: “If workers have the money in their pockets to spend on holiday, we know that coastal towns like Llandudno can thrive and grow, benefitting both businesses and workers alike.
“That’s why, whether they’re staffing a stall on the seafront or serving tourists in local restaurants, we’re giving these workers the security and fair treatment they deserve – while creating the conditions for growth in partnership with business as part of our Plan for Change.”
During the visit, Madders spoke directly with local workers who said they valued the financial security the reforms would provide, while still maintaining the flexibility that many rely on in seasonal roles. He also met with business leaders to confirm that the government will consult on the detail of zero-hours contract reforms, ensuring employers have a voice in shaping how the changes are implemented.
Alongside worker protections, the government outlined measures to support small businesses in coastal communities through its Plan for Small Businesses. The package includes simplified licensing processes to cut red tape, as well as part of a £4 billion finance boost to improve access to funding. The measures are aimed at helping seasonal businesses manage cash flow and invest in their workforce during quieter periods.
The reforms are designed to have a nationwide impact, with towns from Blackpool to Brighton and Scarborough to Southend also expected to benefit. Ministers say the combined approach, raising worker security and cutting burdens on small businesses, will provide fresh momentum to coastal economies across the UK.
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