Welsh Government-backed events generate £40 Million for economy in 2024
Welsh Government-backed events generate £40 Million for economy in 2024
Events supported by the Welsh Government through Event Wales contributed over £40 million to the Welsh economy in 2024, delivering a ten-to-one return on investment, according to new figures.
Nearly £4 million in funding was allocated to support 35 arts, culture, and sporting events across the country, which collectively attracted close to 170,000 additional visitors and supported more than 900 jobs in the tourism sector.
High-profile events that received support included the Women’s Tour of Britain cycle race, the Wheelchair Fencing World Cup, the Hijinx Unity Festival, and the inaugural Cardiff Music City Festival. In addition to economic benefits, the events created around 4,000 work experience and volunteering opportunities, and featured performances from nearly 1,000 Welsh or Wales-based artists.
The funding forms part of the Welsh Government’s National Events Strategy for Wales 2022–2030, which aims to support events that attract visitors and deliver cultural and economic value across the nation.
One example of the impact of this support was the Between the Trees Festival in Bridgend, which saw a 20% increase in attendance in 2024 thanks to Event Wales funding. Held annually in Candleston Woods, the festival draws nearly half of its audience from outside Wales.
“With the support of Welsh Government, we were able to implement a professional marketing strategy, which allowed for a more effective early ticket release for 2024,” said festival organiser Andrew Thomas. “The funding also strengthened the event’s management and organisation, allowing us to hire experienced freelancers — significantly enhancing the visitor experience.”
Looking ahead, major events have already been secured through to 2030, including a stage of the Tour de France in 2027 and six matches of the UEFA EURO 2028 tournament, which will be hosted in Cardiff. In July this year, Wales will also welcome the AIG Women’s Open at Royal Porthcawl Golf Club — the largest women-only sporting event ever to take place in the country.
Cabinet Secretary for Economy, Energy and Planning, Rebecca Evans, welcomed the results:
“Cultural, sport and business events make an important contribution to the economy of Wales. They also showcase our world-class venues and support mental health, well-being and participation in the arts and sport.
“Event Wales helped the sector enjoy a hugely successful 2024, with nearly a thousand jobs supported in the wider tourism economy. Whether it is beer suppliers, street food vans or stage technicians – people and businesses across Wales are thriving because of the diverse range of events taking place.”
The Welsh Government has reaffirmed its commitment to securing more major events and delivering lasting benefits for communities and local businesses.
Want more from Businessin Wales? Why not follow us on our socials
Listen to the Businessin Wales podcast
- YouTube
- Spotify
- Apple Podcasts
- Audible
