Welsh Athletics teams up with Bearhug to support athlete performance and recovery

Daniel Bevan - Editor

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Welsh Athletics has announced a new partnership with south Wales-based compression brand Bearhug, aiming to support athlete performance, recovery and wellbeing.

The collaboration brings together a national governing body and a growing sports brand, with a shared focus on improving outcomes for athletes at all levels, from grassroots participants to elite competitors.

James Williams, CEO of Welsh Athletics, said: “We’re delighted to be partnering with Bearhug, a South Wales brand that shares our commitment to supporting athletes at every level of the sport.

“This collaboration represents an exciting opportunity to enhance the performance, recovery, and wellbeing of our athletes through innovative, high-quality compression products.

“Just as importantly, it allows us to align with a local business that understands the needs of our community and is invested in the future of Welsh sport.

“We look forward to working closely together to drive positive impact both on and off the track.”

Rhys George, CEO at Bearhug, said: “Athletics in Wales has an incredible community at its heart – thousands of people of all ages and abilities who simply love to run, jump and compete.

“That community spirit is what excites us most about this partnership. We want every Welsh Athletics member to feel the Bearhug difference, whether they’re lining up at a local parkrun or chasing a national title.

“Every athlete deserves to move well, recover faster, and stay in the sport they love.”