Transport for Wales launches new loyalty app

Daniel Bevan - Senior Journalist

Transport for Wales (TfW) has launched a new loyalty app pilot scheme for its customers.

The publicly owned company has partnered with JurnyOn to run the project, which allows rail passengers to earn points for every mile they travel on its services.

Customers will also be able to access discounts on tickets, with subscriptions starting from £1.90.

Features of the JurnyOn App include:

Earn Points for Every Mile: Passengers can earn 1 point per mile they travel on TfW train services, regardless of whether they have a subscription. These points, valued at 1p each, can be redeemed for in-app rewards or used to reduce the cost of their monthly subscription.
Flexible Subscription Tiers: The JurnyOn app offers three distinct subscription tiers – Silver, Gold, and Platinum—each offering increasing discounts on TfW Advance train tickets. Silver subscribers enjoy a 10% discount, Gold subscribers receive a 15% discount, and Platinum subscribers benefit from a generous 35% discount.
Affordable and Accessible: With subscription plans starting at just £1.90 per month, the JurnyOn app ensures that all passengers can take advantage of the loyalty program and enjoy significant savings on their travel.

Alexia Course, Chief Commercial Officer at Transport for Wales said: “We are thrilled to partner with JurnyOn to introduce this innovative offering to our customers, rewarding their continued loyalty to our services.

“This initiative has progressed at great pace due to the dedication of our Innovation Lab and Network Growth teams.

“It exemplifies how our teams are collaborating effectively with partners like JurnyOn and leveraging its unique technological solutions to lead another first for the UK rail industry.”

Divya Prashanth, Chief Executive Officer at JurnyOn, said: “At JurnyOn, we’re thrilled to be partnering with Transport for Wales.

“Together, we’re reimagining public transport through innovation that truly serves people.

“From our subscription-based AI ticketing app, which simplifies complex fare structures, to the world’s first blockchain wallet for mobility, our goal is to make travel accessible, intuitive, and affordable for all.”