What Swansea’s retail turnarounds teach us about property and passion
What Swansea’s retail turnarounds teach us about property and passion What Swansea’s retail turnarounds teach us about property and passion Andrew Douglas – BID Manager, Swansea Subscribe to the Businessin Wales daily newsletter for FREE here. It’s always a worrying time for a BID manager when one of the major retail centres in your patch goes up for sale. Who will get it? Will they invest? Will the current tenants stay? How will it affect city centre trade? Etc. And in Swansea, it has happened twice during my time in BID. In 2019, Parc Tawe was sold. A company with its roots firmly in the city bought it from a national company. They had plans and a genuine passion for seeing the park function and perform well. On the day they took control, they had a 45% occupancy rate. One of the first things they did was install a management office, and the new site manager moved in. Suddenly, tenants had face-to-face contact, and potential tenants could view at their convenience, not when someone from London or Cardiff could come down. They went after retailers, they chased down property managers, they cut deals, and split some of the units in half. Within three years, they were 95% occupied and are now close to becoming 100% occupied. The turnaround has been spectacular, and it goes to show what can be achieved with an approach to renting commercial property that goes beyond the traditional ‘stick a sign on it and wait’ approach. However, the biggest factor in the development was the passion they brought to the park. They cared; the site manager wanted full units and did what he could to get them. They didn’t have a whole host of other retail parks that could cover the shortfall in the profits of this one. It was succeed or die, and after a ton of hard work, they succeeded. Four years later, Swansea Quadrant went up for sale, and you can imagine my relief when the same company were the successful buyer. The story begins again. It’s a great example of what local knowledge and passion can do, but also, it’s about presence, which allows things to proceed quickly, and speed is key. Swansea BID moved offices three years ago and we looked at two offices in the city centre. The first one we really liked, but the agent was based in Cardiff. It took three weeks to arrange a visit, and six months after that visit we were still waiting for contracts. So, we pulled out and looked at our current office, with a local agent and local owner. We were in within three months. It was the speed and the ease of the transaction that made the move so much easier, and again that was down to the local knowledge and care. Property is valuable, particularly city centre property, so it gets bought by hedge and pension funds. At that point, it becomes an asset, not a shop. Its value to the owner is not in its rental income but its market value. Rental income is nice but not essential to their needs. So it gets farmed out to a national agent who sticks up a sign and waits. The property stagnates, and this causes it to become less attractive for rental. Another success story is Oxford Street, Swansea, where a whole strip of empty shops was sold to a local developer. The developer completely refurbished them and then went hunting for tenants. They will all be full by the end of the summer; three already are or are under offer. In 2025, Swansea opened 47 new businesses in the city centre, 24% higher than in 2024. In the last five years, 194 businesses have opened. The demand is there, and the above examples go to show what happens when the landlords are present in the market too. Want more from Businessin Wales? Why not follow us on our socials Linkedin X Instagram TikTok Listen to the Businessin Wales podcast YouTube Spotify Apple Podcasts







