Swansea launches 2GoCup scheme to tackle single-use waste
Swansea launches 2GoCup scheme to tackle single-use waste
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Swansea city centre has become the latest urban area to introduce a reusable cup initiative, with the launch of the 2GoCup scheme aimed at cutting single-use packaging and supporting local businesses.
The project, a joint effort between Swansea Council’s Project Zero team and Swansea Business Improvement District (BID), provides participating cafés and restaurants with durable, reusable cups. Customers pay a small deposit for each cup, which can be returned to any participating outlet for a refund or swapped for a clean replacement.
Council leaders say the initiative could help reduce the thousands of disposable coffee cups thrown away in Swansea every week.
Cllr Andrea Williams, Joint Deputy Leader and Cabinet Member for Service Transformation at Swansea Council, said: “The 2GoCup scheme is an exciting and practical way to help us on our journey to becoming a net zero city by 2050. Every small change adds up, so by reducing single-use waste, we’re protecting our environment, keeping the city cleaner, and supporting our local businesses.
“We’re proud to help fund this initiative and look forward to seeing more businesses join in.”
Nine businesses in the city centre have already signed up, including Socialdice / Pinatas, Little Man Coffee at Founders, The Storyteller, First Call Coffee, The Cwtch, The Anchor, Café Ark, Hello Asia and Kardomah. A further seven are due to be announced shortly.
Corporate support is also emerging, with Swansea.com and law firm Peter Lynn and Partners purchasing cups for staff.
Andrew Douglas, Swansea BID Manager, said: “Swansea is a city that looks to the future, and our businesses are proud to be leading the way on sustainability. The 2GoCup model makes it simple for customers to choose greener options without any added hassle, and the positive early response has been fantastic to see.
“We’re excited to build on this momentum in the months ahead, expanding the scheme and encouraging people to explore new coffee shops across the city — boosting trade for our BID businesses while supporting a more sustainable Swansea.”
Local business owners have also welcomed the move.
Kieran Ivett, owner of Wind Street venues Socialdice and Pinatas, said: “I’m extremely passionate about this scheme. It’s already delivered fantastic results in Ireland, and I’m confident it will not only inspire visitors to make more sustainable choices but also give businesses the chance to connect with new customers. The idea is straightforward, and I believe people coming into the city will embrace it; all while playing their part in protecting the environment.”
Founded in 2018 in Ireland, 2GoCup has been expanding across the UK and Ireland, offering cups made from durable, BPA-free materials. The cups are designed for multiple uses and are fully recyclable at the end of their lifecycle.
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