Shotglass Marketing Launches Aiming to Transform Digital marketing in wales and beyond

Daniel Bevan - Senior Journalist

A new player has entered Cardiff’s vibrant digital marketing scene with the launch of shotGlass Marketing, a boutique agency promising to deliver bold campaigns tailored for ambitious Welsh businesses.

Founded by a team of seasoned marketers with experience across the UK’s creative industries, shotGlass Marketing launched at a star-studded event at Le Monde in Cardiff, offering services in brand strategy, digital advertising, content creation, and performance analytics.

Founder and director Kylie Glassar said: “We’re here to make a difference in terms of the service our clients get. I’m sure people who know me or meet me know that I really do care.

“I want to make a difference with their campaigns and their marketing. Nothing is off the table.”

Having spent 15 years in the sector, Kylie, along with commercial director Lynsey Hughes, have pulled on their experience and passion for marketing with an outstanding reputation from the start.

ShotGlass Marketing’s launch comes amid a surge in marketing activity across the Welsh capital with growing demand for digital expertise among start-ups, SMEs and established brands across Wales.

“We don’t have a real niche at the moment. We’re across all industries – from solicitors to construction, to fashion, to advertising and to signage.

“We know we go into those businesses and understand them of course they’re outsourcing this. We need to support their marketing teams that are already in place and have a real understanding of their businesses.”

Already boasting testimonials from the likes of Dragons RFC, Child of Wales Awards and RTS Cymru, shotGlass Marketing has a extensive client list, which only looks to be growing in the coming months.