Radnor Hills signs two-year deal as Official Water Partner of Cardiff City FC
Radnor Hills signs two-year deal as Official Water Partner of Cardiff City FC
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Welsh drinks manufacturer Radnor Hills has agreed a two-year partnership with Cardiff City FC, becoming the club’s Official Water Partner and supplying players, coaches and fans with its full range of products.
Under the deal, Radnor Hills will provide natural mineral water and a selection of its soft drinks at Cardiff City Stadium, the club’s Vale training base and across its soccer school programme.
The agreement strengthens the company’s profile in professional sport while supporting the Bluebirds’ hydration needs throughout the season.
Based in Knighton, Powys, Radnor Hills is one of the UK’s largest independent soft drinks producers. The family-owned company has spent more than 35 years bottling drinks using Welsh spring water sourced from boreholes on the family farm.
It now manufactures more than 400 million bottles of still, sparkling and flavoured water each year.
Chris Sanders, Sales & Marketing Director at Radnor Hills, said: “As a proud Welsh company, we’re delighted to have agreed a partnership with Cardiff City FC to be their official Water Partner for the next two seasons.
“We’re looking forward to keeping the Bluebirds players, coaching staff and fans naturally hydrated with our pure, Welsh spring water on match days and also to be supporting the Club and their brilliant soccer school program with our other brands including Radnor Fruits, Radnor Fizz and Radnor Splash.”
Cardiff City FC said the partnership would bring a high-quality Welsh supplier into the club’s operations.
Adam Pierce, Senior Partnerships Manager, said: “We are delighted to welcome Radnor Hills on board as the new Official Water Partner of Cardiff City Football Club.
“We are extremely pleased to be working with another brilliant Welsh business in Radnor Hills. Players and staff at the Club are looking forward to seeing their great range of products at Cardiff City Stadium and our Vale training base, and I’m sure that supporters will be no different! Keep an eye out for Radnor Hills products on upcoming matchdays.”
Radnor Hills holds a distinctive position in the UK drinks market as the only facility capable of producing packaging across all four major formats: glass, PET, cartons and cans.
The company recently invested £5 million to expand its Tetra Pak production, more than doubling capacity and creating 20 new jobs.
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