Q&A with FLS Group CEO Ieuan Rosser
Q&A with FLS Group CEO Ieuan Rosser
FLS groups has remained one of Wales’ fastest growing companies for almost a decade. In that time, they firm has weathered the Covid Pandemic, Brexit related-issues and rising costs but its growth has remained stubbornly stable.
To find out the secret to their success and learn more about the company’s recent expansion into mainland European, we held a Q&A with FLS Group CEO Ieuan Rosser.
Q. For readers who might not be familiar, what is FLS and what makes it different in the freight and logistics world?
A. FLS Group is a modern logistics and freight management business. We don’t own trucks or warehouses — we deliver smart, scalable supply chain solutions for our clients by combining technology, talent, and strategic partnerships. Our difference lies in our agility, our data-led approach, and the fact we genuinely care about helping businesses operate more efficiently. We’re not just here to move goods; we’re here to move the industry forward.
Q. FLS was founded with a mission to modernise the freight industry. In practice, what does that mean – and how has that evolved as the business has scaled?
A. When we launched, we could see that many businesses were still managing freight in a very manual, fragmented way. Our mission was — and still is — to bring clarity, simplicity, and transparency to the process. We’ve invested in building our own platforms and customer-facing systems that remove complexity, improve visibility, and drive cost efficiency. As we’ve grown, we’ve scaled that technology across more markets and built a service offering that’s genuinely end-to-end.
Q. In 2019, FLS was recognised as the second fastest-growing business in Wales. What do you think drove that growth – and how has the market responded to your approach?
A. That recognition came at a time when we were gaining serious momentum. Clients were — and still are — frustrated with legacy logistics providers and wanted something more agile and accountable. We’ve built our reputation on delivering exactly that. I think the growth came down to two things: being laser-focused on solving real problems for our clients, and building a team that isn’t afraid to challenge the status quo.
Q. You’ve recently led a buyout from Development Bank of Wales and brought in new leadership across key areas. What does this signal for the next chapter of FLS?
A. The buyout was a natural next step in our journey. We’re hugely grateful for the support of Development Bank of Wales, but it was time to take full ownership of the future. We’ve since brought in some brilliant people including senior talent across strategy, tech, and international development — to help us build out our group structure and accelerate our ambitions. The focus now is on expansion, innovation, and creating long-term value across all areas of the business.
Q. The pandemic put the brakes on global movement, but FLS continued to grow. How did you adapt to those challenges, and what did you learn in the process?
A. It was a defining moment. We had to move quickly, stay close to our customers, and keep communication flowing — even when the freight landscape was constantly shifting. We saw an opportunity to support businesses who were navigating disrupted supply chains for the first time. We leaned into our tech and built trust during a tough time. The lesson? Resilience is built through relationships and responsiveness.
Q. The acquisition of European-based Logiquanta marked a major step forward. What strategic opportunity did this unlock for the group, and how are the two brands now working together?7
A. Bringing Logiquanta into the group has opened up Europe in a big way. It gives us a strong foothold in the EU, a multilingual operational team, and an additional layer of digital capability. The two brands are now working in sync — combining FLS’s infrastructure with Logiquanta’s regional expertise. It’s already creating real impact for our pan-European clients and sets us up for further growth on the continent.
Q. You’ve just launched Emissions Manager – can you tell us more about the thinking behind it, and how sustainability is influencing your wider operations?
A. Emissions Manager was born from listening to our clients. More and more businesses are under pressure to track and reduce their carbon impact but the data often isn’t there. We built a tool that does just that: gives businesses clarity on their freight emissions and options to reduce them. It’s also changing how we operate internally. We’re now measuring our own footprint more rigorously and using that insight to inform how we move forward as a group.
Q. From new systems to international expansion, FLS has a lot on the go. What are you most excited about in the next 6–12 months?
A. We’ve got a huge amount in the pipeline. I’m especially excited about the continued rollout of our group structure, bringing more cohesion across our brands and services. We’re also developing a number of new digital tools and partnerships that will take our customer experience to the next level. But more than anything, I’m excited about the team we’re building — because growth is great, but culture is what makes it sustainable.
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