Oasis Cardiff gigs to bring more than £100m to Welsh economy
Oasis Cardiff gigs to bring more than £100m to Welsh economy
The much-anticipated Oasis Live ’25 reunion tour is nearly upon us.
The Gallagher brothers and co.’s return to the stage is not just a cultural milestone for music fans, it’s shaping up to be a powerful economic engine for Wales.
With research from Novuna Personal Finance projecting nationwide spending of over £940 million, the Welsh capital is expected to benefit significantly from one of the biggest entertainment events of 2025.
Oasis will play 17 shows across four UK cities, London, Manchester, Edinburgh, and Cardiff, between July and September, drawing nearly 1.4 million fans. Cardiff’s Principality Stadium will host the opening of two blockbuster events, starting tonight (July 4th), bringing tens of thousands of visitors into the city centre and surrounding areas.
The economic impact on Cardiff alone is estimated at in excess of £100m. The figures represent a substantial injection into the Welsh economy, with local businesses, from hotels and restaurants to transport operators and independent retailers, set to reap the rewards.
According to the report, overnight visitors are expected to be the biggest economic drivers. Spending on accommodation, food, and leisure by these fans is projected to significantly benefit the Welsh hospitality and tourism sectors. On average, across the whole tour, overnight visitors will spend £806.50 per person, with many extending their stay beyond the concert dates, adding value across multiple nights and boosting midweek trade.
This compares favourably with local attendees and day-trippers, who will still contribute to the economy through spending on tickets, transport and food and drink, particularly in the city’s high streets and hospitality hotspots.
Theresa Lindsay, Chief Marketing Officer at Novuna Personal Finance, praised the tour’s significance beyond the stage. She said: “The Oasis reunion is more than a once-in-a-generation music event, it’s a serious economic opportunity. With nearly 60% of spending staying in local communities, this tour is set to deliver a powerful and lasting boost to high streets, hospitality, and tourism across the UK.”
Lindsay also noted that while spending per fan may fall slightly short of what was seen during Taylor Swift’s 2024 Eras Tour, the regional economic impact of the Oasis tour could be even more profound due to the proportion of expenditure benefitting local businesses.
For Wales, and Cardiff in particular, the Oasis reunion represents more than a musical homecoming. It’s an opportunity to spotlight the city’s capacity to host large-scale international events while stimulating local business ecosystems. Hotels, restaurants, taxis, bars, and cultural attractions all stand to benefit, as the city welcomes fans from across the UK and beyond.
As Wales continues to develop its credentials as a major events hub, the Oasis tour could serve as a case study in how arts and culture can drive real economic value for regional economies.
With the city gearing up for one of the biggest musical events of the year, the economic reverberations of Oasis Live ’25 could be felt long after the final encore.
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