New data reveals price of Easter Eggs has increased 9% since last year

Max taylor - journalist

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Worldpanel by Numerator has revealed its data on Grocery Market Shares recorded from the last four weeks, giving insight to inflation rates amidst influencing factors.

They key takeaway from the data, heading into Easter, was that the average price of an Easter Egg increased by 9% up to £3.27.

However, the inflation rate of like-for-like grocery items has held at 4.3%

The findings also shown that the grocers take-home sales increased by 4.4% compared to the same period last year.

With the conflict in the Middle East continuing, there is growing understanding of how the UK economy can be affected which is concerning UK residents.

Before the conflict, more than 20% of Britons identified themselves as struggling financially with a staggering 60% expressing concern for the rising price of groceries.

42% of recipients said they were worried about rising fuel prices a proportion certain to increase as the cost of petrol and diesel have risen.

Despite this, the inflation rate of like-for-like groceries has not seen a dramatic rise and has actually stagnated at its rate of 4.3%.

Just 1% on the rate of inflation could add more than £50 to the annual supermarket bill for the average household.

Fraser McKevitt, Head of Retail and Consumer Insight at Worldpanel by Numerator said: “Financial anxiety among British consumers was already running high before the conflict began.

“And with grocery inflation likely to increase and fuel costs rising sharply, the conditions that make shoppers feel vulnerable are only intensifying.

“Shoppers will look to lessen the impact on their baskets when faced with rising prices, and while there remains a level of uncertainty, we are watching the data closely for behavioural changes like trading down and switching which often emerge during periods of economic pressure.”

“While the pace of chocolate price inflation eased again, down to 8.0% from 9.3% last month, continued price pressures mean the average amount paid for an Easter egg was 9% higher than last year, up to £3.27.

“Despite this, there is no sign of shoppers choosing smaller eggs though, with an average weight of 162g, a marginal increase on last year.”