Luxury hospitality partnership strengthens Pembrokeshire’s tourism offering

Daniel Bevan - Senior Journalist

Two of Wales’s leading providers of luxury accommodation have joined forces to champion the very best of hospitality excellence in Pembrokeshire.

The Retreats Group, which operates three prestigious boutique hotels—Twr y Felin, Roch Castle, and Penrhiw Priory—on the St Davids peninsula, has appointed The Celtic Collection to provide consultancy and support services in sales, marketing, and operations.

This exciting partnership sees The Celtic Collection, Wales’s largest independent hotel operator, expand its presence in Pembrokeshire, where it already manages Tŷ Hotel Milford Waterfront and St Brides Spa Hotel.

Celtic Collection Chief Executive Julie Hammond said: “We are delighted to increase our presence in Pembrokeshire with this exciting partnership with The Retreats Group.

“The beautiful properties at Twr y Felin, Roch Castle and Penrhiw Priory align perfectly with our own brand and aspirations at The Celtic Collection.

“We look forward to working with and supporting The Retreats Group to further enhance the profile and appeal of Pembrokeshire as a wonderful tourist destination, where breathtaking landscapes meet world-class hotels and exceptional restaurants.”

Retreats Group Founder Keith Griffiths added: “I am enthused by our new partnership with the Celtic Collection.

“Both Sir Terry Matthews, the founder of the Celtic Manor and Collection, and myself, as the founder of the Retreats Group, are Welshmen living abroad who share a deep passion for Wales.

“Our three luxury and historic properties in St Davids will join the Celtic Collection venues at St Brides Spa Hotel and Tŷ Hotel Milford Waterfront to create a powerful tourism offer in Pembrokeshire.”

Twr y Felin, a former windmill, is Wales’ first contemporary art hotel, featuring 39 bedrooms—including sea view rooms and unique suites—the fine dining restaurant Blas, and more than 200 pieces of specially commissioned art.

Roch Castle, dating from the 12th century, offers panoramic views across St Brides Bay and the Preseli Hills, blending historic grandeur with modern luxury.

Nearby, Penrhiw Priory provides a haven of tranquillity, nestled in private gardens beside St Davids Cathedral, restored with exquisite attention to detail and the finest furnishings.

The Celtic Collection began its Pembrokeshire journey with the launch of the Tŷ Hotel Milford Waterfront in partnership with the Port of Milford Haven in 2022. When the Port acquired St Brides Spa Hotel in Saundersfoot the following year, The Celtic Collection was appointed to manage the iconic property, which is currently undergoing a major refurbishment.

This new partnership with The Retreats Group takes effect immediately, further strengthening The Celtic Collection’s footprint in West Wales and offering a world-class, unified luxury experience across the region.