Go.Compare hires former Google executive Sophia Glennon to lead digital growth

Daniel Bevan - Editor

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Go.Compare has appointed former Google executive Sophia Glennon as head of digital growth as the business looks to strengthen its marketing strategy amid changes in the search landscape.

She joins the business with more than a decade of experience in digital marketing within the insurance and personal finance sectors.

Glennon began her career at Admiral before moving to Confused.com, where she progressed from marketing assistant to PPC manager and led the paid search team for more than five years.

She later returned to Admiral’s research and development division, working on projects linked to Admiral Money, LeLynx.fr and Firstcarquote, before spending almost seven years at Google as a senior industry manager.

During her time at Google, Glennon worked with insurance brands including Go.Compare, Vitality, AXA, LV=, Legal & General and Simply Business, advising on search strategy and digital planning across platforms such as YouTube.

Her industry recognition includes winning Google and The Drum’s Women in Search award in 2016 and Best Use of Data in PPC at the Drum Search Awards.

Sophia Glennon said: “I’m incredibly excited to be joining Go.Compare at such a pivotal time. The search landscape is evolving rapidly, creating huge opportunities for brands that are ready to adapt and think differently.

“I’ve loved my time at Google, particularly the opportunity to work closely with a wide range of businesses and help shape their strategies.

“But now I’m really looking forward to pivoting back into a high-impact, hands-on capacity where I can bridge the gap between strategy and execution and drive meaningful growth.

“Go.Compare has a strong brand and a fantastic team, and I’m excited about what we can achieve together.”

Paul Rogers, VP of Marketing, Go.Compare, added: “Sophia brings a wealth of experience across performance marketing, digital strategy and the insurance sector.

“Her deep understanding of the evolving search landscape, combined with her proven leadership, makes her a fantastic addition to the team; her expertise will be key in accelerating our growth and strengthening our position in the market.”