Dragon Group appoints Chris Strong as Operations Director to drive next phase of growth
Dragon Group appoints Chris Strong as Operations Director to drive next phase of growth
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Dragon Group, one of Wales’s fastest-growing companies, has strengthened its leadership team with the appointment of Chris Strong as Operations Director.
The Cardiff and Radstock-based business, which owns brands including Dragon Signs, Dragon Digital, Route Media, Colour Studios, Sportin Wales and Businessin Wales, employs more than 80 staff and counts Holland & Barrett, Worthington’s, Leekes, FAW, Transport for Wales, Travis Perkins, Leicester Tigers, the RNLI and Apetito among its clients.
Strong joined Dragon Signs in 2022 as Head of Operations, bringing with him more than 16 years’ experience in signage, construction and operations leadership. In his new role, he will oversee operational delivery across all business areas, focusing on efficiency, innovation and embedding consistent processes across the group.
“This is an amazing company which is growing all the time – it’s a pleasure to work alongside so many talented people and help take the business forward,” said Strong.
“Since I joined, we’ve seen huge advances – from moving into new headquarters to taking on more clients and expanding the team. I’m excited to now play a broader role in helping shape our future.”
Strong, a father of three who lives in Cardiff with his partner Casey, has a background in the Royal Engineers and has previously managed national installation teams as well as running his own subcontracting business. His new responsibilities will also include health and safety and ISO requirements across Dragon Group’s portfolio.
“Joining Dragon made a big difference not just professionally but personally,” he said. “I was working away all the time and barely saw my family. Now I get to be more present with them and part of something incredible at work.”
Rhys Harrington, Managing Director of Dragon Group, said Strong’s promotion was a reflection of his leadership and the value he brings to the company.
“Chris has consistently demonstrated exceptional leadership, commercial vision and a deep understanding of our Group’s mission,” said Harrington.
“The promotion is a natural progression and reflects the value he brings to our team and our future. Chris has already introduced innovative systems and processes that have improved collaboration and productivity across the board.
“His journey is a testament to his dedication, work ethic, and deep understanding of our industry.”
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