Data-driven insights aim to boost Rhyl businesses ahead of £20m regeneration strategy
Data-driven insights aim to boost Rhyl businesses ahead of £20m regeneration strategy
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Independent retailers and traders in Rhyl are being urged to make the most of new data insights that could shape decision-making, boost footfall, and support long-term economic growth.
Backed by the Welsh Government’s Smart Towns Wales initiative and Rhyl Neighbourhood Board, the project has seen Menter Môn conduct a detailed analysis of consumer behaviour in the seaside town using BT Active Intelligence Data.
The study, led by Medi Parry-Williams, founder of Making Places Work and High Street Data Advisor, focused on four key locations: Vale Road, the town centre, the seafront, and the area around the newly developed Queen’s Market on West Parade.
“The data can reveal where people are coming from, how long
they stay, and what their customer profile looks like,” said Medi.
“This kind of insight is invaluable for independent businesses trying to understand footfall patterns, peak trading times, and local demographics.”
The findings, gathered over several months including the busy Christmas period, show that footfall peaked daily between 11am and 3pm, particularly in the town centre. The 65+ and 25–34 age groups were most prevalent, with many visitors falling into the ‘low income’ bracket, though this excluded retirees.
International visitors during the study period came primarily from India, Ireland, Nigeria, Malta, and the Netherlands, with the high street attracting the most footfall, followed by Vale Road and the seafront.
To help local businesses capitalise on these insights, a dedicated workshop will be held on Thursday, July 17, from 6pm to 8pm at Costigan’s Co-Working Space, Bodfor Street. The session is part of the Ein Rhyl / Our Rhyl campaign and will feed into a £20 million regeneration strategy funded through the UK Government’s Plan for Neighbourhoods programme.
The 10-year vision aims to tackle deprivation and revitalise local areas through three core goals: thriving places, stronger communities, and local empowerment.
Nick Bennett, Savills Director and Strategic Advisor to Rhyl Neighbourhood Board, urged small business owners to attend and take advantage of the tailored support.
“Retailers and small businesses are the backbone of our
communities,” he said.
“Now more than ever, they have the tools to thrive—from free workshops and one-to-one support to rich data insights that can guide business strategy.”
“This kind of intelligence not only helps businesses adapt to current customer behaviour but also strengthens our collective approach to regeneration.”
The data is available for businesses who wish to explore
deeper insights, and organisers hope the findings will empower local traders to
make informed decisions and better connect with their customer base.
