Castle Green Homes partners with mental health charity as staff prepare for three peaks challenge
Castle Green Homes partners with mental health charity as staff prepare for three peaks challenge
Castle Green Homes has partnered with mental health charity Chasing the Stigma as part of a wider initiative to promote mental wellbeing and raise funds for vital support services. The St Asaph-based housebuilder is backing the charity alongside two others as employees gear up to tackle the gruelling Three Peaks Challenge next month.
The partnership reflects a growing focus on mental health within the construction sector, where workers are statistically four times more likely to die by suicide than the national average. In a bid to highlight this issue and encourage open conversations, Chasing the Stigma founder and CEO Jake Mills addressed attendees at Castle Green’s recent supply chain conference.
“I got into mental health because of my own lived experience,” Mills shared. “After surviving a suicide attempt, I began speaking publicly about my struggles. Each time, people reached out looking for support—and I realised many were suffering in silence, thinking they were alone.”
That insight led Mills to create Chasing the Stigma, and eventually the Hub of Hope, a nationwide mental health support database and app. The platform has now listed more than 14,500 support services, with over 300,000 users annually and more than a million searches recorded to date.
With the charity relying on public donations rather than government grants, Castle Green Homes’ fundraising efforts—driven by its participation in the Three Peaks Challenge—will play a significant role in keeping the platform operational.
“Fundraising like this is crucial,” Mills said. “It helps us ensure people can find lifesaving support when they need it most.”
Lived experience at the heart of company culture
Castle Green’s support for mental health awareness is championed internally by operations director Richard Williams, who has spoken openly about his own mental health journey. Williams turned to hiking and exercise to improve his wellbeing, losing more than nine stone in the process.
The Three Peaks Challenge—which involves climbing the highest mountains in Scotland, England, and Wales within 24 hours—will also raise funds for Ogwen Mountain Rescue and Prostate Cancer UK, alongside Chasing the Stigma.
Mills, who has previously completed the challenge himself, offered practical advice to Castle Green’s team while also underscoring the mental resilience it demands.
“My own mental health is affected by lack of sleep, so the challenge hit me harder than expected,” he said. “But the sense of achievement was worth it. I’d urge the team to grab whatever rest they can between climbs.”
Changing the Conversation Around Mental Fitness
Speaking at the supply chain conference, Mills called for greater focus on mental fitness, not just mental illness.
“People often speak about physical health and fitness, but not mental fitness,” he said. “If we normalise conversations when mental health is good, it becomes easier to speak up when it’s not. Education and early intervention—starting in schools and workplaces—are key.”
Castle Green Homes’ initiative highlights how businesses are increasingly recognising their role in employee wellbeing, particularly in sectors where the mental health toll has historically gone unaddressed. The company’s challenge not only aims to raise funds but also to reinforce a culture where mental health is treated with the same importance as physical health.
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