Cardiff City and Ogi extend partnership with fan-focused initiative

Daniel Bevan - Editor

Subscribe to the Businessin Wales daily newsletter for FREE here.

Cardiff City FC has strengthened its commercial partnership with Welsh broadband provider Ogi, launching a new supporter-focused initiative designed to deepen engagement with fans and communities across south Wales.

The extended agreement centres on Bluebirds Uncaged, a new supporter channel aimed at amplifying the voices of fans and celebrating the communities that have shaped the club, as Cardiff City looks ahead to its next 125 years.

Both organisations said the partnership reflects a shared long-term commitment to investing in supporters, staff and Welsh communities.

“This Official Partner status goes beyond technology,” said Ogi’s Commercial Partnerships Manager Martyn Bicknell.

“It’s about backing a passionate regional fanbase, reinvesting in Welsh communities and supporting the connections that help talent develop – on and off the pitch.”

As part of the partnership, Ogi continues to provide full-fibre connectivity at the club’s training ground in Hensol, Vale of Glamorgan, supporting the operational and performance demands of modern professional football.

High-capacity broadband infrastructure enables activities ranging from performance analysis to match preparation for senior squads, underpinning player development and day-to-day training operations.

The companies say the collaboration is also intended to benefit supporters beyond the training facility, helping fans remain connected to the club and each other through enhanced digital channels and matchday engagement.

Adam Pierce, Senior Partnerships Manager at Cardiff City FC, said: “Our supporters are at the heart of everything we do.

“Partnerships like this help us invest in the future of the club, on and off the pitch. Ogi’s continued support at our training ground in Hensol and across our supporter channels helps create the right environment for our players, staff and fans.”

Martyn added: “Being the connectivity partner for Cardiff City’s training ground is something we’re genuinely proud of. But more than that, it’s about supporting the fans and the communities that live and breathe this club.”

Under the extended agreement, Ogi branding will feature across the club’s Bluebirds Uncaged supporter platforms and at home fixtures through to 2027.

Want more from Businessin Wales? Why not follow us on our socials