Bridgend social enterprise sector thrives thanks to innovative public–private partnership
Bridgend social enterprise sector thrives thanks to innovative public–private partnership
Bridgend County Borough’s social enterprise sector has seen a significant boost over the past year, thanks to a high-performing partnership between Cwmpas, a social enterprise development agency, and Bridgend County Borough Council. The initiative, funded through the UK Shared Prosperity Fund (SPF), has supported over 130 businesses, created eight new enterprises, and safeguarded 12 jobs—far surpassing initial targets.
The programme is part of a broader UK SPF strategy to empower local communities through investment in people, skills, and business development. In Bridgend, the collaboration between local government and Cwmpas has become a standout example of how targeted support can accelerate growth in the social enterprise ecosystem.
“Across Bridgend, we’ve outperformed on almost every target,” said Martin Downes, Lead Consultant at Cwmpas. “We supported the creation of eight new businesses—quadruple our original goal—and ran development sessions for 132 businesses and 200 individuals.”
Among those to benefit is Baobab Bach, a fast-growing community food initiative that has expanded rapidly across South Wales. In just five years, the organisation now supports 270 families weekly, employs six staff, and works with over 100 volunteers. Their 14 community pantries source surplus food from FareShare Cymru, offering low-cost, high-quality groceries alongside vital social support.
Thanks to the programme, Baobab Bach received funding to improve infrastructure for its food-growing projects, including raised beds to address flooding issues.
“The support has been transformational,” said Alison Westwood, Director of Baobab Bach. “It’s not just financial. The strategic guidance, training, and networking opportunities have helped us grow in ways we couldn’t have done alone.”
Cwmpas also supported the launch of Baldilocks, a social enterprise founded by Dan Newman, who turned personal adversity into a mission to support others with alopecia. After attending a Cwmpas workshop in June 2024, Newman launched the enterprise to provide empathy and connection through peer-led support and awareness.
“Support from the Council and Cwmpas has been vital,” Newman said. “We received expert advice on everything from governance to impact strategy. Without it, we could have lost valuable time and resources.”
The programme’s success reflects a strong emphasis on collaboration, innovation, and tailored support—key factors in exceeding its benchmarks. Notably, Bridgend also hosted its first-ever social enterprise marketplace, with 24 enterprises and 90 attendees.
“Our work with Cwmpas is a great example of how partnerships can drive real change,” said Cllr Neelo Farr, Cabinet Member for Economic Development at Bridgend Council. “By thinking outside the box, we’ve supported local businesses, created jobs, and delivered lasting value to our communities.”
Looking ahead, both Cwmpas and Bridgend County Borough Council are committed to building on the momentum.
“Social enterprises are playing a vital role in shaping a resilient Welsh economy,” said Glenn Bowen, Director of Enterprise at Cwmpas. “This programme proves that, with the right support, these businesses can transform lives and local economies.”
