Brains Brewery campaign becomes company’s second most-viewed social video

Daniel Bevan - Editor

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Brains Brewery’s latest marketing campaign has become the company’s second most-viewed social media video after generating more than 19,000 interactions in its first week.

The Dad Was Right campaign, launched on Father’s Day, focuses on family traditions, advice and shared experiences passed between generations.

The campaign video features Steve and Sam Smalley, a father-and-son duo who both work at Brains Brewery and regularly enjoy a pint of SA together.

The campaign’s performance puts it close to one of the brewery’s best-known campaigns, which featured a surprise male voice choir performance ahead of the Wales versus England RBS Six Nations rugby match in 2015.

Steve Smalley said: “It was a real privilege to be part of this campaign because it reflects something that’s genuinely important to us.

“Working alongside Sam and then being able to enjoy an SA together after work is something we don’t take for granted. The campaign reminds us that it’s often the simplest traditions that mean the most.”

Sam Smalley added: “Being involved has been really special. The campaign is about family, heritage and those moments that stay with you. It’s great that our own story could help bring that message to life, and hopefully it encourages others to appreciate the advice and traditions they’ve inherited from their own dads.”

Sara Leigh Webber, Head of Marketing at Brains Brewery, said: “We’re delighted by the response to Dad Was Right. The campaign has clearly resonated with people because it’s authentic and rooted in real relationships.

“Dad Was Right is all about celebrating the moments that bring us together – the advice, the laughs, and the shared rituals that define relationships between fathers, sons, daughters and families across Wales.

“Steve and Sam’s story is a brilliant example of what Brains stands for – heritage, connection, and enjoying great beer together.”