Award win ‘dream come true’ for cancer survivor and skincare industry trailblazer

Daniel Bevan - Senior Journalist

A trailblazer in the skincare industry and a breast cancer survivor has described winning a prestigious award as a “dream come true.”

Mum-of-two Sara Cheeney, from Llangollen, went on to build one of the most successful skin clinics in Wales and the north west of England.

As the owner of Pure Perfection Clinic in Rossett, near Wrexham, her dedication and perseverance were recognised when she was named Aesthetic Nurse Practitioner of the Year at the Aesthetics Awards 2025.

“I am completely overwhelmed,” said Sara, who struggled with psoriasis during her teenage years.

“I am fortunate enough to have received several awards over the years, but this was the one I held in the highest regard as so many of my peers and mentors have won it, people I hugely respect who were an inspiration to me throughout my career.

“This feels like such a huge accomplishment and is a dream come true, after everything I’ve been through in past years, so thank you to my amazing team, I could not have done it without you.”

Shannon Kilgariff, editor and content manager at Aesthetics, praised Sara’s achievement:
“We are absolutely delighted to recognise Sara as winner of the Aesthetic Nurse Practitioner of the Year category.

“At The Aesthetics Awards, we are proud to stand at the forefront of excellence, with our 100 industry-leading judges deciding which individuals, clinics and companies are shining brightest in the UK medical aesthetics specialty.

“Sara is a more than deserving winner for her valuable contributions to the sector.”

Reflecting on another successful chapter for the business, Kilgariff added:
“Sara has been gaining further skills and experience and is now teaching for Neauvia, which is further CPD (Continuing Professional Development) on the facial anatomy.

“The education side of aesthetics is very important to her as a nurse practitioner, and that keeps us at the forefront of the sector as a centre of excellence and benchmark for other clinics.

“That in turn has impacted on our patient numbers, which are as strong as ever as so many people are prioritising their health and aiming to be the best version of themselves, which we will always be here to support.”

Sara is also an ambassador for the HydraFacial aesthetic treatment. According to Pure Perfection’s Clinic Manager, Marianne Burrell, she is “very deserving of the award.”

“This accolade is very personal to Sara, it’s a big deal in the industry and we are thrilled for her, she works tirelessly not only for Pure Perfection but in guiding and mentoring other clinicians UK-wide,” said Marianne.